Australia’s electronic music boom has slowed but not stopped
Electronic music is exploding in Australia, with an estimated 10,000 new artists forming each month.
The genre, which has grown in popularity across the country, is now in the midst of a second phase, with artists trying to adapt to new commercial realities and technology.
As of August, more than 15,000 artists had registered with electronic music companies.
The surge has seen an explosion in the number of music releases from Australian labels and online labels, with new releases being made every day.
“There’s more and more stuff coming out, but we haven’t really seen a significant jump in quality,” says Australian music producer Mark Taylor, whose label, Electric Daisy Carnival, has become one of the biggest in the world.
He says the success of his label has been the result of hard work and the right people working together.
“If you’re doing something that is going to be a hit, then people are going to pay for it.
It’s a huge business.”
In recent years, electronic music has gained more prominence as a result of the internet and social media.
One major trend that is catching the attention of artists is the use of digital technology to make their music more accessible to fans.
With the advent of streaming services like Spotify and Apple Music, artists are using the platforms to make more of their music available to more people.
“It’s definitely a trend that’s really taking off, and I think it’s going to continue to do so for a while,” says Mr Taylor.
As the industry continues to expand, the popularity of the genre will also grow.
Australia has seen record numbers of Australian artists making their way overseas, including many from overseas.
This year alone, 12 new Australian artists have made the jump to Europe and Asia, with six of those making the move to Japan.
In addition, Australian DJs are also beginning to play their home country at festivals, and a number of new artists have been signed to the prestigious New Music Network label.
“There has been a lot of growth and excitement in Australia in the last year or so,” says Paul Skelton, chief executive of Australian Music Australia, a national music promotion agency.
But while the boom has been impressive, there are some risks involved.
A number of labels are struggling to survive on the back of record sales, and there has been criticism that electronic music is becoming a niche.
There have been some big labels that have fallen off the radar in the past year or two.
Some labels have been hit by the downturn in the music industry and have closed their doors.
However, Mr Skelston says there are positives to having a stable, high-quality label.
I think we are starting to see a bit more of the real stars coming through,” he says.